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Fresh Egg Announce Unique Call Tracking for Google Analytics
Search Engine Optimisation (SEO) and web analytics specialist Fresh Egg have formed a new conversion tracking application - CallTrackID™ - that enables telephone call tracking to be fully mixed with Google Analytics™.
In addition to email enquiries and e-commerce sales, call enquiries can now also be tracked, accurately identifying the referrer location for those telephone calls and relating them back to the SEO activities. The great innovative new application, will be a god send to marketers who are under a lot of pressure to track and measure return on investment. CallTrackID™ additionally enables SEO agencies to finally prove that those sales calls are due to the Pay-Per-Click advertising (PPC) or organic SEO work carried out as part of an integrated marketing campaign.
The Fresh Egg team has spent several months working with a telecoms provider to develop CallTrackID™. The application is the creation of Fresh Egg SEO and Google analytics expert Nikki Rae and Fresh Egg's programming team. "We always found it irritating when we couldn't track the success of a telephone call as part of a traffic conversion report, when telephone enquiries are arguably the most important conversions of all." Nikki told.
CallTrackID ™ works by allowing the client to allocate a exclusive telephone number for sales/ information enquiries depending on the person's route to the site. This allows enquiries to be tracked from a range of traffic sources, including people who have taken a direct route to the site, via organic search or those who have clicked on a PPC link. Every telephone call is routed through a call management system that connects the call number with the pre-defined entry route. CallTrackID™ is then used to amalgamate the telephone call data into Google Analytics™, which effectivley allows the client to track all aspects of their online marketing activity.
Media Contact:
Katie Ollerenshaw
Fresh Egg PR
Tel: 01444 241341
Email: katie@aneelarosepr.co.uk
Regarding Fresh Egg:
Fresh Egg is an award-winning web design and internet marketing agency specialising in SEO. The company which was established in 2000 and based in Worthing, West Sussex, the company has around 25 staff and was founded by Adam Stafford, Philippa Stafford and Lee Colbran. As from March 2009, serial entrepreneur and BBC Dragon James Caan has invested in Fresh Egg through his private equity firm Hamilton Bradshaw and assumed the role of Chairman of a company he clearly believes has a great future.
The business offers a range of online marketing services including Search Engine Optimisation (SEO), Pay Per Click advertising, email marketing, blogging, campaign microsites, content management and content production. Fresh Eggs web design and development team are able to generate a range of gorgeous websites, all built to be as 'attractive' to search engines as possible. The company developed the site for The Sanctuary Spa, which was awarded 'website of the last 7 days' by New Media Age magazine.
Clients include Norwich Union, Liberty, The Sanctuary Spa, Mankind, Beauty Expert, Nationwide Vehicle Contracts, Tropical Sky, Dial-a-phone, Richard John, Model Zone and the Independent Schools Council. http://www.freshegg.com.
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